Amazon, one of the biggest players in the e-commerce world, is bringing more and more entrepreneurs and brands on board every year. Sellers in Turkey also want to establish a presence in this global marketplace, but one of the most frequently asked questions remains the same: “Do I need a company to sell on Amazon?” In fact, the answer depends on the country where the sales take place and the sales model. While a business entity is required for those wishing to sell on Amazon in Turkey, some countries allow individual sales to a limited extent. Therefore, to develop the right strategy, it’s necessary to evaluate the sales processes separately for both Turkey and other countries. Let’s take a closer look at the details you need to know to sell on Amazon.
Can I Sell on Amazon Without a Company?
The requirement to own a company in order to sell on Amazon varies depending on the country where sales are made. Specifically regarding Turkey, anyone wishing to sell on Amazon Turkey must own a company. This does not have to be a joint-stock company or a limited liability company; for individual entrepreneurs, registering a sole proprietorship is sufficient. This is because, to become a seller on Amazon Turkey, you must be able to issue invoices and be a registered taxpayer.
On the other hand, in some of Amazon’s markets—such as the U.S., Canada, Singapore, or Japan—individual sellers who fall below certain sales thresholds can sell without being registered as a business. However, even in these countries, tax obligations and legal requirements come into play as sales volume increases.
What Documents Are Required to Sell from Turkey to Amazon Europe?
It is very important for Turkish sellers who wish to sell on Amazon in Europe to comply with both Amazon’s registration requirements and European tax regulations. During the account verification process, Amazon carefully reviews the seller’s identity, company information, and payment infrastructure.
To sell on Amazon’s European marketplaces from Turkey, you must prepare the following documents in their entirety:
- Business email address: When opening a seller account, you must enter an active email address used solely for business purposes.
- Valid identification information: The account holder's ID card or passport information is required for verification.
- Company registration information: Business type (sole proprietorship, limited liability company, etc.), company registration number, tax ID number, and registered business address must be entered into the Amazon system.
- Proof of address: A credit card statement or bank statement is required for identity and address verification.
- Valid credit card: The credit card to be linked to the sales account must be issued to an individual or a company. No fees are charged during the sign-up process, but sales fees or subscription charges will be billed to this card.
- Phone number: A valid phone number, including the country code, is required for account security and verification purposes.
In addition to these documents, a VAT number and an international bank account (IBAN) may also be required when selling on Amazon’s European marketplaces. In particular, if you plan to use Amazon’s Fulfillment by Amazon (FBA) system, you must fulfill your tax obligations in advance in order to store your products in European fulfillment centers.
Can a Home Address Be Used as a Business Address?
To sell on Amazon, you must have a registered business address. Amazon requires this address as part of its identity and business verification processes. However, Amazon does not impose any specific restrictions regarding the type of address.
A home address can be used as a business address by some sellers; however, this depends entirely on the validity of the documents submitted during the verification process. The address must appear on the tax registration certificate and must be verified with an invoice or bank statement issued in the seller’s name.
If the home address does not match official records or if the verification documents are insufficient, Amazon may not approve the account. For this reason, sellers typically prefer to apply using a registered office, warehouse, or virtual office address.
Is It Mandatory to Be a Taxpayer?
While tax registration requirements for selling on Amazon vary depending on the laws of the country where sales are made, it is mandatory in Turkey. This means that anyone wishing to become an Amazon Turkey seller—whether selling as an individual or a business—must be registered for tax purposes in order to document their income and issue invoices. This requires establishing at least a sole proprietorship. Also, keep in mind that you’ll need to upload your tax identification information and documents when opening an Amazon account.
Tax compliance is more than just a legal requirement; it’s also a factor that enhances a seller’s credibility with Amazon. Being able to issue invoices ensures transparency in return and accounting processes. For those selling on European marketplaces, this requirement goes a step further: it is not possible to sell in European Union countries without VAT registration.
Since tax obligations for international sales vary by country, it is possible to complete the necessary registration procedures digitally by using Amazon’s “VAT Services on Amazon” service.
What Are the Initial Costs?
Selling on Amazon doesn’t cost as much as you might think. However, it’s important to understand the fixed and variable costs before opening an account.
Amazon offers two different plans for sellers:
- Individual Sales Plan: There is no fixed monthly fee; a small transaction fee is charged per sale. This plan is suitable for those with low sales volume.
- Professional Sales Plan: As of 2025, there is a monthly subscription fee of 99 TL + VAT. Sellers who make regular sales or have a wide product range typically choose this plan.
In addition, commission fees (ranging from 5% to 15%), which vary by category, and a payment processing fee are deducted from each sale. For sellers planning to sell on Amazon Europe, these fees are charged in euros and vary by country.
In addition, for those who wish to use the Amazon FBA (Fulfillment by Amazon) system, storage, packaging, and shipping fees are calculated separately.
Here are the essential costs you need to know to start selling on Amazon:
- Seller account subscription fee
- Category-based sales commission
- Tax and Invoice Expenses
- Optional FBA storage and logistics fees
Amazon's officialPricing page to review current rates and category-specific commission percentages, allowing you to plan your sales strategy more effectively.
What You Need to Know Before Selling on Amazon
Before you start selling on Amazon, you need to carefully plan both the legal requirements and the operational details. Product selection, pricing, shipping processes, and customer management directly impact your account’s performance. Be sure to pay attention to the following before you start selling on Amazon:
- Determine the category in which you will be selling in advance, and check the specific permit or documentation requirements for that category.
- Set your prices by taking into account your target market’s currency, tax rates, and delivery times.
- Make sure that the bank account and card information you use for sales on Amazon match your company’s records exactly.
- Plan your shipping and returns processes in advance; minimize delivery risks by working with reliable logistics companies.
- Write your product descriptions in a clear, accurate, and customer-focused manner; misleading information may result in your account being closed.
- To increase customer satisfaction, ship orders on time and keep your communication channels active.
Manage Your Sales Processes on Amazon with Confidence
Selling on Amazon is much easier with the right preparation and reliable business partners. When documentation, shipping processes, and delivery planning are managed professionally, it’s possible to achieve success in international markets.
PTS Worldwide Express has been supporting Amazon sellers since 1997 with its e-export solutions to more than 220 countries. With micro-export, fast customs clearance, returns management, and affordable shipping options, you too can grow your brand in global markets.
If you’re looking for a reliable logistics partner while selling on Amazon, discover PTS Worldwide Express’s solutions and bridge the gap between you and the world!